Melbourne FRINGE Festival

For those behind closed doors during the months of September – October, Melbourne comes alive with a brilliant festival dedicated to the celebration of cultural democracy and art for everyone.

Known for it’s incredibly diverse program (there are 400+ shows to choose from), Melbourne FRINGE attracts an audience in excess of 350,000 annually – that’s a lot of tickets sales and traffic for an event which lasts 2.5 weeks.

Wolf’s partnership with Melbourne FRINGE is going into it’s third year. We’ve created a site which continues to grow with the festival. Let’s just say ticket sales have never been better.

WE WORKED WITH - RAFT, EFRONT, KELLY WATSON

The ticketing system on the new website had to be flawless and speak directly with systems already in place. The site was designed to be re-skinned and populated with new content annually.

The website features extensive search capabilities with the ability to search by a variety of categories, seamless user experience when purchasing a ticket (integration of VIA / Red61 ticketing through their API), easy to use content management system and W3C compliance design.

On top of the website design, Wolf were also engaged to design ‘FRINGR’ – an online game to help punters find the perfect show match. It was a huge success for FRINGE. Especially amongst overwhelmed punters who were wanting to be inspired by what they should go and see.

What we did:

Strategy
UX design
Website design
Game design