The Spiegeltent

The lads at Strut and Fret are behind this glorious traveling tent. In fact they are the brains and strings behind many great arts and festival events across Australia. After designing their website for The Garden of Unearthly Delights in Adelaide, we were once again invited to collaborate to create the website for The Spiegeltent. But this time they needed a brand refresh too.


Old brandmark vs new brandmark

The elements we kept from the old brand were the parts we felt relevant; the serif and ornamental nature of the font. There’s nothing quite like the atmosphere inside that tent. It’s quirky and marvelous, and the ambient lighting is spectacular. These are all the things we drew inspiration from when creating their new brand identity.

What we did

Brand Strategy
Branding and Identity