Polar Frontiers

Jill and her team at Polar Frontiers specialise in small-ship luxury cruises to the polar regions, including the Arctic and Antarctica.

The brand and website was designed to reflect Jill’s mission: to craft unforgettable adventures for Australian travellers.

Planning a once-in-a-lifetime trip is no small feat. Choosing the right expedition, region, and ship can be overwhelming. It was crucial that the website provided clear, informative guidance to help users navigate their options and feel confident enough to enquire.

WE WORKED WITH - EFRONT

The user journey on the website is seamless. We worked closely with Jill to refine her content, ensuring users received only the essential information—enough to guide their decisions without feeling overwhelmed.

There are some lovely intricate functionalities within the new website including interactive maps & expedition details which provides visual representation of routes and key points of interest. It also uses smart linking of expeditions, routes, ships and itineraries for easy CMS administration and a custom blog built with SEO in mind.