Minutia

Minutia is Mat Potter, a Melbourne based furniture designer and maker who crafts exquisite pieces of fine furniture for both bespoke commissions and mass production.

After years refining his craft, it was time for Matt to step out into the world with a brand in which to market his products and services. Wolf were engaged to create a new brand identity that would be rolled across digital, and print based collateral items.

WE WORKED WITH - TAIT OOSTHUIZEN - PHOTOGRAPHY

Wolf created a crafted, intricate brand identity that is reflective of Minutia’s brand ethos, and aesthetic style. The bespoke typographic logo and earthy colour palette combine harmoniously with Matt’s detail driven design style, and the materials that he loves to work with.

The ‘M’ symbol and the Minutia logo type are used as two seperate yet harmonious brand elements, which work together to add a richness to the graphic layouts.

What we did

Strategy
Branding and Identity
Print collateral