Melbourne Fringe Festival

During the months of September – October, Melbourne comes alive with a brilliant festival dedicated to the celebration of cultural democracy and art for everyone. Known for it’s incredibly diverse program (there are 400+ shows to choose from), Melbourne Fringe attracts an audience in excess of 350,000 annually – that’s a lot of tickets sales and traffic for an event which lasts 2.5 weeks.

Wolf’s partnership with Melbourne Fringe is into its eighth year. Most recently we created a new identity for Melbourne Fringe. Melbourne Fringe is a platform where discovery and connection thrive. It’s a space where risk-taking is celebrated, boundaries dissolve and creativity knows no limits. Fringe is the collision of ideas – the meeting of artists and audiences, filled with unpredictability and wonder. The new brand identity reflects the magic in Fringe’s controlled chaos, where all the seemingly disparate parts come together in perfect, wild harmony.

WE WORKED WITH - EFRONT

The ticketing system on the new website had to be flawless and speak directly with systems already in place. The site was designed to be re-skinned and populated with new content annually.

The website features extensive search capabilities with the ability to search by a variety of categories, seamless user experience when purchasing a ticket (integration of VIA / Red61 ticketing through their API), easy to use content management system and W3C compliance design.

What we did:

Strategy
UX design
Website design
Brand identity