Cosmopolitan Hotel

The Cosmopolitan Hotel is located in the heart of St Kilda Melbourne and is known by locals and regulars, as ‘The Cosmo’. They have a range of accommodation types to suit any need, budget or party size. And due to their incredible location they’ve got their guests covered for all the top places to visit. Oh, and there’s also a great conference space for travellers who mean serious business. The Cosmo is the place to stay, play and visit when you are in Melbourne.

Wolf had oh so much fun creating such a fun and playful brand – one that truly represents what makes the Cosmo, the Cosmo.


The staff at the Cosmo are known for their witty and super friendly nature. It forms parts of their identity, so it was really important that this personality shine through their branding.

The colours drew inspiration from their seaside location.

What we did:

Brand strategy
Branding and Identity
Print collateral
UX design
Website design