Bushman Fridges

With over 35 years designing and manufacturing mobile and offgrid refrigeration, Bushman are experts when it comes to fridges.

Up until now, Bushman had largely developed their brand awareness through good ol’ fashioned customer service and distribution. This year they were finally ready to bite the bullet and proceed to grow their online sales. This new platform for Bushman allows them to reach those in every corner of the country (where mobile and offgrid solutions are needed most).

WE WORKED WITH - KELLY WATSON, CHARLIE KINROSS, EFRONT, JUSTINE KNIGHT

It was crucial that the Bushman website connect to Xero for inventory and order fulfilment. Connection to TNT for accurate shipping costs and automatic push to eBay as a secondary sales channel was also mandatory. Last but not least, we integrated a WooCommerce shopping cart.

The result is a beautifully aesthetic ecommerce website with a seamless user journey from product to purchase.

Bushman products are not just sold online. They are also purchased in store which meant we needed to design some lovely sales tools for the team to spruik their products.

What we did:

Brand strategy
Branding and Identity
Signage
Website design
Print collateral
Photography
Copywriting
Art direction
Packaging